What is an elevator pitch?

An elevator pitch is a short, persuasive summary used to spark interest in what you or your organization does. It is called an elevator pitch because it should be concise enough (around 30–60 seconds) to deliver during the span of a brief elevator ride.
Key Elements of an Elevator Pitch:
Who You Are: Briefly introduce yourself or your organization.
What You Do: Describe your work, service, or product.
Value Proposition: Highlight the unique benefits or value you offer.
Call to Action: End with a clear next step or invitation, such as asking for a meeting or sharing contact information.

At the recent MATPN (Multi-Academy Trust Partnership Network) event, James Heath demonstrated just how powerful a well-crafted elevator pitch can be. Representing the IB (International Baccalaureate) and its transformative impact on schools and trusts, James seized the moment to capture attention, spark curiosity, and open the door to exciting conversations about the future of education.
When time is limited and impact matters, an elevator pitch serves as a quick and compelling way to convey value. James, with his deep understanding of the IB and its benefits, distilled the essence of the IB philosophy and programmes into a concise, relatable message that resonated with leaders across the MATPN network.

James concluded his pitch with a clear call to action: "Let’s talk" – I am pleased to say that after the pitch, both James and I had some meaningful conversations with several Academy leaders who were interested in exploring how the IB could benefit their schools and organisations.

If you’re a school leader or educator inspired by James’s message at MATPN, now is the time to learn more about what the IB can offer.
Please feel free to reach out to either James or myself if you would like to explore the IB world further. Together, let’s shape the future of education.